Skip to content
SEOlutions

variety.com

Get published on Variety

An article on Variety costs from $12,500 (2 formats), with a turnaround of 4-5 weeks. Below: the exact offer, link type and label, where the readers are, and how often AI assistants cite the site.

NofollowNon-sponsoredas listed for the lowest-priced offer
See all 2 offers

No payment to request a quote. Catalog of 13 November 2026.

From
$12,500
Domain RatingAhrefs
91
Domain AuthorityMoz
93
Organic traffic / monthDataForSEO estimate, worldwide
11.1M
AI citationsChatGPT + Google AI Overviews
257K

What you can book

2 Variety offers

Listed prices in USD, per published article

  • Dofollow
  • Nofollow
  • Non-sponsored
  • Discreet
  • Sponsored
Variety offers with price, link type, sponsored label, Domain Rating, Domain Authority, AI citations, turnaround and crypto and iGaming terms
SitePriceLink · LabelDRDACitations (AI)ETACrypto / iGamingAdd
variety.com + 400k impressions guaranteedEntertainment / Film, TV & Comics$12,500NofollowNon-sponsored9193257K4-5 weeks—Crypto and gambling not accepted
variety.com + Instagram Post + 400k impressions guaranteedEntertainment / Film, TV & Comics$20,000NofollowNon-sponsored9193257K4-5 weeks—Crypto and gambling not accepted

The numbers

Variety in data

Estimated organic traffic, last 12 months

Worldwide monthly organic search visits to Variety, modelled by DataForSEO. Down 17% over six months.

Nov 25: 15.3M visitsDec 25: 16.3M visitsJan 26: 15.6M visitsFeb 26: 13.4M visitsMar 26: 12.7M visitsApr 26: 13.4M visitsMay 26: 12.8M visitsJun 26: 11.4M visitsJul 26: 10.9M visitsAug 26: 11.7M visitsSept 26: 12M visitsOct 26: 11.1M visits15.3M11.1MNov 25May 26Oct 26
  • Nov 25: 15303911 visits
  • Dec 25: 16339753 visits
  • Jan 26: 15561115 visits
  • Feb 26: 13408045 visits
  • Mar 26: 12688254 visits
  • Apr 26: 13369401 visits
  • May 26: 12810513 visits
  • Jun 26: 11431698 visits
  • Jul 26: 10900795 visits
  • Aug 26: 11744561 visits
  • Sept 26: 12009708 visits
  • Oct 26: 11132605 visits

Where the readers are

Share of Variety’s estimated organic traffic by country (DataForSEO, checked 2026-11-13). Five countries are measured; the rest is grouped.

  • United States70% · 7.8M
  • United Kingdom6% · 712.7K
  • Canada4% · 441.8K
  • Australia2% · 274.9K
  • Germany<1% · 45.5K
  • Other countries17% · 1.8M

AI citations

Times Variety appears as a source in DataForSEO’s ChatGPT and Google AI Overview dataset (United States, English; checked 2026-09-14).

  • Google AI Overviews250.9K
  • ChatGPT6.1K

257,013 in total, more than 99% of the publishers in our catalog.

Price against the catalog

Variety’s lowest listed price costs more than 100% of the 1,685 offers in the catalog. The scale is logarithmic.

$100$500$2,000$10,000Catalog median: $599Catalog median $599Variety: from $12,500Variety $12,500

Traffic and citations are third-party estimates for the whole site, not a forecast for your article.

The publication

What Variety publishes

Entertainment trade media.

Entertainment guest posting sites
Covers
film, TV, celebrities
Readers
industry + fans
Formats
news, features
Region
global
Best fit for
entertainment, media brands

After you add it

From quote to live link

  1. Add to quote

    Pick the offer and send your URL and topic. No payment at this stage.

  2. We confirm

    The publisher confirms the topic, link, label and timing before any work starts.

  3. Article & approval

    Send your article or have us write it. You approve the final text.

  4. Live link

    You get the live URL. We check that the article and the link are in place.

How ordering works

Compare

Publications similar to Variety

Closest by topic, Domain Rating and price. Add several to one quote to compare availability.

Publications similar to Variety with price, link type, sponsored label and metrics
SitePriceLink · LabelDRDATrafficCitations (AI)ETAAdd
hollywoodreporter.comEntertainment / Film, TV & Comics$13,995NofollowNon-sponsored9093—211.6K1-2 weeks
rollingstone.comEntertainment / Music$14,500NofollowDiscreet90922.9M150.9K1-2 weeks
usmagazine.comEntertainment / Celebrity & Pop Culture$4,199DofollowNon-sponsored84902.6M77.5K2-4 weeks
complex.comEntertainment / Music$2,499DofollowNon-sponsored8689888K75.1K1-2 weeks
pagesix.comEntertainment / Celebrity & Pop Culture$2,895NofollowNon-sponsored83903.3M80.4K2-3 weeks
yahoo.com (Syndicated by TheBlast)Entertainment / Film, TV & Comics$1,199NofollowNon-sponsored9489299M1.2M1-2 weeks
All publisher profiles Link building prices

Questions before you choose

Variety placement questions

How much does it cost to get published on Variety?

There are 2 Variety offers in our catalog, from $12,500 to $20,000, depending on the format and extras. Prices are per published article and were last checked on 13 November 2026.

Is the link from Variety dofollow?

The offer is listed as nofollow. The offer is listed without a sponsored label.

How long does a Variety placement take?

The listed turnaround is 4-5 weeks from an approved article. Editorial review at large publications can add time, so plan launches with a buffer.

Does Variety accept crypto or gambling topics?

Variety is not listed as accepting crypto content. Variety is not listed as accepting gambling content.

Is SEOlutions affiliated with Variety?

No. Variety is a trademark of its owner. We arrange paid placements through publisher and agency partners, confirm the topic and terms before work starts, and check that the article and link are live. We do not guarantee rankings.

Publication names are trademarks of their owners, set in plain type. SEOlutions is not affiliated with or endorsed by them. Articles may carry the publisher’s own sponsored or contributor label; each offer shows what is listed.

Add Variety to your quote

We confirm availability, topic and final terms before any work starts.

Open in the inventory