What is white label link building?
White label link building means you sell link building under your own brand while SEOlutions does the placement work in the background. Your client deals only with you: you set the price, you send the report and you send the invoice. SEOlutions does not appear in anything you pass on.
One thing stays visible, as with every link: the published article is public, so your client can see which website it is on.
What can you resell?
You can resell every placement in the portal: guest posts, niche edits and press coverage. Each offer shows the publisher, the price and the metrics before you request a quote, so you can price the work for your client first.
| What you resell | What it is | In the portal today |
|---|---|---|
| Guest posts and digital PR | A new article on a named publisher with a link to your client | 1,734 offers on 1,715 publishers (browse) |
| Niche edits | A link added to an article that already exists | 477 offers (browse) |
| Press releases | An announcement distributed to news and finance sites | See press release distribution |
| Ready-made bundles | Sets of publishers you can add to a quote in one click | See link building packages |
What does it cost you?
You pay the listed price of each placement, and nothing on top for white label. Placements are listed from $39, and the typical listed price is $599 across 1,734 offers (inventory of 4 November 2026). The price depends mainly on the topic and on how strong the publisher is.
Prices by topic
Use this table to estimate your cost before you quote a client. Each topic links to its publisher list.
| Niche | Offers | Median listed price |
|---|---|---|
| Crypto | 530 | $845 |
| Local News | 453 | $845 |
| Gambling | 89 | $845 |
| News | 603 | $819 |
| Fashion & Beauty | 44 | $709 |
| Lifestyle | 124 | $567 |
| Automotive | 20 | $549 |
| Entertainment | 85 | $529 |
| Sports | 71 | $499 |
| Finance | 59 | $499 |
| Business | 144 | $444 |
| Gaming & Esports | 24 | $439 |
| Home Improvement | 16 | $439 |
| Marketing & PR | 42 | $424 |
| Legal | 18 | $410 |
| Real Estate | 23 | $399 |
| Technology | 153 | $390 |
| Food & Drink | 45 | $379 |
| Travel | 62 | $349 |
| Education | 32 | $349 |
| Health | 45 | $279 |
| All offers | 1,734 | $599 (from $39) |
Prices by Domain Rating
Domain Rating (DR) is a score from 0 to 100 for the strength of a site’s backlink profile. Typical listed prices rise from $239 at DR 0–29 to $2,599 at DR 85–100. Niche edits are listed separately: 477 offers, typically $219, from $89. The price index has every breakdown.
| DR band | Offers | Share of offers | Median listed price | Middle 50% of prices |
|---|---|---|---|---|
| DR 0–29 | 31 | 2% | $239 | $182–$349 |
| DR 30–49 | 360 | 21% | $309 | $195–$585 |
| DR 50–69 | 668 | 39% | $529 | $279–$845 |
| DR 70–84 | 592 | 34% | $799 | $449–$1,185 |
| DR 85–100 | 83 | 5% | $2,599 | $1,275–$4,199 |
| All offers | 1,734 | 100% | $599 | $279–$845 |
How much margin can you make?
Your margin is your client price minus the listed price you pay. You decide the client price. The table shows what different client prices leave you when the placement costs the typical listed price of $599.
| Markup on cost | Resale price to client | Gross profit | Gross margin |
|---|---|---|---|
| 1.5x | $899 | $300 | 33% |
| 2x | $1,198 | $599 | 50% |
| 2.5x | $1,498 | $899 | 60% |
| 3x | $1,797 | $1,198 | 67% |
Your own time for briefing, approvals and reporting is not included in these figures. Many resellers sell link building as part of a monthly package instead of per link, which keeps their pricing separate from the listed prices.
What is in the white label report?
Every order ends with a link report you can forward under your own brand. It lists each placement with its publisher, live URL, target URL, anchor text, link type, link check result and date, and Google index status.
Your quote page offers the report as a CSV file in two versions:
- Your version with the prices you paid, for your own records.
- Client version without prices and without SEOlutions branding. Forward it as it is, or copy it into your own report template.
How do discounts and bulk orders work?
Volume discounts apply automatically, and larger resellers can agree their own terms.
| Order size | Discount |
|---|---|
| More than 5 placements in one quote | 2% |
| More than 10 placements in one quote | 3% |
| From $5,000 in orders | Custom discount by agreement |
For a bulk order, send us your list by email or through the contact form: target URLs, anchor texts, topics, budget per link and deadlines. We propose publishers for each target. You approve them, and the whole batch runs as one order with one report.
How do payment and delivery work?
Requesting a quote costs nothing, and orders are normally invoiced after publication. That lets you agree the price with your client before you commit.
- Quote. We confirm with each publisher that the placement is available and confirm the final price with you.
- Content. Our writers prepare the article, or you supply your own. Nothing is published without your approval.
- Publication. We arrange publication and check that every link is live, points to the right page and uses the agreed anchor text.
- Report. You download the client report and send it under your brand.
Each offer lists its expected turnaround, so you can give your client a delivery date. Links sit on third-party websites. Our terms and conditions explain what applies if a publisher changes an article after delivery, and it is worth telling your clients the same. We deliver the agreed placement and check the link. We do not guarantee rankings, traffic or AI citations.