Link building strategy ·
Guest Posts vs Niche Edits: Which Link Belongs in Your Campaign?
Compare guest posts and niche edits from a seller’s perspective. See what buyers prefer, when each format fits and how to strengthen the finished placement.
Co-founder & Managing Director
Janis Thies
Janis Thies co-founded SEOlutions GmbH and leads its strategic direction, link building methodology and service development. He writes SEOlutions Insights on publisher evaluation, guest posting, digital PR and search visibility.
Experience & perspective
From placement decisions
to practical explanations.
Janis and Roman Filimonov founded SEOlutions GmbH in 2013. Janis’s responsibilities cover company strategy, link building methodology and service development; Roman leads operations and publisher relationships.
His writing focuses on decisions a buyer can examine: what an offer includes, how publisher metrics should be interpreted, how placement formats differ and what a dataset can actually tell you.
SEOlutions operates the PR Portal and sells placement services. The articles are written from that commercial perspective. Research based on portal inventory describes the stated sample and date.
Articles by Janis
All insightsEntity SEO & digital PR ·
Co-Occurrence & Co-Citation in SEO: Why the Context Around Your Brand Matters
Learn what co-occurrence and co-citation mean in SEO, how they relate to brand mentions, entities, backlinks and digital PR, and why contextual relevance matters.
SEO and AI visibility ·
Brand Mentions vs Backlinks: What’s the Difference for SEO & AI Search?
Brand mentions and backlinks are different off-site signals. Learn how each relates to SEO, digital PR, entity visibility and AI search—and when each matters.
Link building research ·
Guest Post Pricing Report 2026: What Quality Placements Actually Cost
See what guest posts and digital PR placements cost in 2026, based on 1,329 live offers. Compare prices by DR, traffic, format, link type and LLM/AEO suitability.
Link building strategy ·
Buy Backlinks Without Buying Junk
Learn how to buy backlinks intelligently. Understand guest posts, PBNs, tiered links, link quality, pricing, risk and why an unrelated backlink is not always a bad backlink.
Marketplace intelligence ·
Link Building Marketplace: How to Compare Platforms Without Buying Junk
Compare link building marketplaces, services and publisher platforms. Learn how to evaluate inventory, vet websites, calculate real costs and choose links that build rankings and brand authority.
Brand visibility ·
Online Presence Management: Own What People Find About Your Brand
Learn how to manage your online presence across Google, websites, reviews, media, social platforms and AI answers. Includes a practical audit and 90-day plan.
PR and SEO ·
How PR and SEO Work Together: Turn Media Authority Into Search Visibility
Learn how PR and SEO work together. See how high-authority media placements, guest posts and digital PR build trust, links, branded demand and organic visibility.
SEO measurement ·
SEO Metrics Explained: DR, DA, TF, Traffic and Everything Else
Confused by DR, DA, Trust Flow and organic traffic? Learn what common SEO metrics mean, what they do not mean and how to use them when buying guest posts.