Field notes for links that still make sense next year.
Practical, opinionated guides for evaluating publishers, building brand authority and making better digital PR decisions.
Latest insights
Does Guest Posting Still Work in 2026? What Changed and What Still Pays Off
Yes, on relevant publications with real readers; no, on sites that publish anything for a fee. What changed, AI citations, guidelines and measurement.
Guest Posting Services: How They Work, What They Cost and How to Choose One
What guest posting services do, the 4 service models compared, real price ranges from 1,518 listed offers, and how to vet a provider before you pay.
White Label Link Building: How Agencies Resell Placements Under Their Own Brand
What white label link building is, how agencies resell placements under their brand, margin math, what to check and listed prices from 1,518 real offers.
Blogger Outreach vs Guest Posting: What Are You Actually Buying?
Understand how blogger outreach and guest posting services overlap. Compare publisher selection, content approval, costs and placement deliverables.
Link Prospecting: Turn Competitor Backlinks into a Qualified Publisher Shortlist
Find link prospects in competitor backlinks, open the linking pages, and qualify each site by niche fit and article angle. With a real worked example and data.
SaaS Link Building: Choose the Right Pages, Publishers and Angles
Plan SaaS link building around the pages buyers need: features, integrations, comparisons and resources. Match publishers to each buyer role and compare bookable offers.
Ecommerce Link Building: Product Pages, Category Pages or Useful Content?
Choose the right ecommerce link destination. Compare product pages, categories and useful content, evaluate real publisher examples and plan outreach you can measure.
104 Link-Building Statistics You Can Put to Work
104 sourced link-building findings with clear SEO actions. Compare backlinks, rankings and DR, test internal links, calculate campaign costs and download the evidence.
Guest Posts vs Niche Edits: Which Link Belongs in Your Campaign?
Compare guest posts and niche edits from a seller’s perspective. See what buyers prefer, when each format fits and how to strengthen the finished placement.
Co-Occurrence & Co-Citation in SEO: Why the Context Around Your Brand Matters
Learn what co-occurrence and co-citation mean in SEO, how they relate to brand mentions, entities, backlinks and digital PR, and why contextual relevance matters.
Brand Mentions vs Backlinks: What’s the Difference for SEO & AI Search?
Brand mentions and backlinks are different off-site signals. Learn how each relates to SEO, digital PR, entity visibility and AI search—and when each matters.
Guest Post Pricing Report 2026: What Quality Placements Actually Cost
Guest post and PR prices from 1,518 offers in our September 2026 snapshot: medians by DR, traffic, niche and link type, and what drives the price.
Buy Backlinks Without Buying Junk
Where to buy backlinks, what they cost and what to avoid. Compare marketplaces, agencies, publishers and PBNs, with dated prices from 2,000+ offers.
Link Building Marketplace: How to Compare Platforms Without Buying Junk
Compare link building marketplaces, services and publisher platforms. Learn how to evaluate inventory, vet websites, calculate real costs and choose links that build rankings and brand authority.
Online Presence Management: Own What People Find About Your Brand
Learn how to manage your online presence across Google, websites, reviews, media, social platforms and AI answers. Includes a practical audit and 90-day plan.
How PR and SEO Work Together: Turn Media Authority Into Search Visibility
Learn how PR and SEO work together. See how high-authority media placements, guest posts and digital PR build trust, links, branded demand and organic visibility.
SEO Metrics Explained: DR, DA, TF, Traffic and Everything Else
Confused by DR, DA, Trust Flow and organic traffic? Learn what common SEO metrics mean, what they do not mean and how to use them when buying guest posts.