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SEOlutions

Backlink gap analysis

Find competitor backlinks you can book

Enter your website and up to 5 competitors. The tool reads the sites that link to them, removes the ones that already link to you, and matches the rest against the SEOlutions catalog. You get a list of publishers with a listed price, link type, DR, traffic and AI citations, ready to add to a quote.

Find competitor links See a real test run

Opens the tool in the portal. You also find it as “Find competitor links” next to the inventory search.

What one check covers

Competitors per check
1–5
Referring-domain records read
up to 10,000
Guest post and PR offers matched
1,687
Niche edit offers matched
479
Publisher domains in the catalog
1,692
Catalog counts as of 13 November 2026. Backlink data: DataForSEO.

How it works

From competitor domains to a quote in four steps.

A check can take up to 2 minutes.

  1. Enter your site and competitors

    Your website plus 1 to 5 competitors. Paste domains or full URLs: we keep the host and include its subdomains.

  2. We check their backlinks

    One DataForSEO request per competitor, with your site excluded. What remains are sites that link to them and not to you.

  3. See the publishers you can book

    Each catalog match shows which competitors the publisher links to, the price, link type, DR, worldwide traffic, AI citations and turnaround.

  4. Check the pages, then add to quote

    Open the linking pages for any match. Sort by competitors linked, DR, AI citations or price, export the list, and add offers to your quote.

The tool follows the inventory you have selected in the portal: guest posts and PR, or niche edits.

Test run · 30 September 2026

2,402 gap domains, 36 bookable, 25 shortlisted.

We compared remote.com with deel.com, oysterhr.com and papayaglobal.com, reading the first 1,000 referring-domain records for each competitor.

  1. 3,000

    referring-domain records read

    1,000 per competitor, of 18,944 in the index

  2. 2,402

    unique gap domains

    Link to a competitor, not to remote.com

  3. 36

    guest post publishers in the catalog

    1.5% of the gap, plus 15 niche edit offers

  4. 25

    shortlisted after page review

    10 need one decision, 1 skipped

Scope per competitor, 30 September 2026
CompetitorIn indexReadGap domains
deel.com11,8791,0001,000
oysterhr.com3,8151,000998
papayaglobal.com3,2501,000996
Gap domains by number of competitors linked
One competitor
1,899
Two competitors
414
All 3
89

Of the 36 catalog matches, 7 link to two competitors and none to all 3.

We then opened the linking pages for all 36 matches, 61 pages in total. The 25 shortlisted publishers were listed at $9,156 combined. To see how listed prices are distributed across the catalog, read what links cost right now.

The full review, with the linking page, format and reason for every publisher, is in Link prospecting: from competitor backlinks to a shortlist. None of the four companies is an SEOlutions client. The example uses public backlink data only.

Data and limits

Where the data comes from, and what a match tells you.

Source
DataForSEO Backlinks: live backlinks, one comparison per competitor, subdomains included. Duplicate domains are merged. Our server contacts DataForSEO only, never the websites you enter.
Freshness
Every result shows its check date and the number of records read. The same comparison is reused for 24 hours. The catalog match always uses the current inventory.

What a match tells you

  • The publisher’s domain links to that competitor in DataForSEO’s live backlink index.
  • DataForSEO found no link from that domain to your site.
  • The catalog lists a bookable offer on exactly that domain today.

What it does not tell you

  • That you get the same article, page or placement terms as your competitor.
  • How the competitor got the link. Open the linking pages before you decide.
  • That the list is complete. Large competitors are sampled, and a partial scan is marked as such.

The linking-page lookup sometimes returns no exact page; the domain-level match still stands. We do not guarantee rankings. No match for the publishers you wanted? Browse guest posting sites by niche and country.

Questions before you choose

Competitor backlinks tool: common questions

How many competitors can I compare?

1 to 5, against your own website. One check reads up to 10,000 referring-domain records in total. With 5 large competitors that is normally 2,000 each. If more records exist than were read, the result is marked as a partial scan.

How fresh is the backlink data?

The check reads live backlinks from the DataForSEO index and shows its check date. An identical comparison is reused for 24 hours. Prices and availability come from the current catalog on every request.

Does a match mean I get the same link as my competitor?

No. A match means the publisher’s domain links to your competitor in the index and that we list an offer on that domain. It does not promise the same article, page or placement terms.

Can I see the exact pages that link to a competitor?

Yes. “View linking pages” shows up to 3 indexed pages per match, with the page title, the competitor URL it links to, the link type and the date last seen. It is a lookup in the index, not a fresh crawl.

Are there usage limits?

Yes: up to 5 comparisons and 10 linking-page lookups in ten minutes. A shared daily allowance for new checks also applies. A cached comparison does not use it.

See which publishers already link to your competitors.

Enter your site and up to 5 competitors. Add the matches you want to a quote.

Find competitor links