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SEOlutions · Publisher selection

What goes into a publisher decision.

A publisher score narrows the list. The publication, placement format and campaign context decide whether an opportunity fits.

Operated by SEOlutions GmbH

What “vetted” means here

The PR Portal is operated by SEOlutions GmbH. Publisher selection considers the source, its editorial context, the proposed placement and its delivery conditions. “Vetted” describes that review; it is not an independent certification or a promise of search performance.

An inventory listing is an opportunity to request a placement. Availability and the final terms are confirmed for your request. Publisher names identify the destination or package; they do not establish ownership by SEOlutions or endorsement by the publication.

The checks behind the comparison

We consider multiple signals together. A high third-party authority score alone does not make an offer suitable for a campaign.

  • Organic footprint and obvious manipulation patterns.
  • Topical alignment between the publication, proposed story and destination page.
  • Recent publishing activity, content quality, authorship and the wider editorial footprint.
  • Outbound-link patterns and the proposed placement format.
  • Publisher-specific requirements, listed price and estimated turnaround.

Where the numbers come from

The marketplace labels its comparison metrics by provider: Ahrefs Domain Rating (DR), estimated organic traffic and referring domains; Moz Domain Authority (DA); and Majestic Trust Flow (TF). These are third-party measurements and estimates, not Google quality scores or audited visitor counts.

Prices, niches, publishing estimates and offer notes come from the portal catalog. A publisher can have several offers with different formats or conditions. Compare the actual offer, not just the domain.

A dated snapshot, with terms reconfirmed

Use the “Last updated” date on the marketplace and the inventory date on category pages to identify the catalog snapshot you are viewing. These pages update when the underlying catalog is published; the displayed metrics are not a real-time feed.

The pricing report is a separate historical snapshot of 1,329 priced offers on 14 August 2026. Current category counts and prices can differ. A historical median is a benchmark, not a quote for a current placement.

What gets confirmed for your request

The quote process confirms availability, the placement scope, content requirements and payment timing before work starts. Review the publication or package, proposed format, link treatment, disclosure requirements, estimated turnaround and offer notes.

Guest articles, contributor placements, sponsored features and distribution packages have different conditions. An AEO / LLM label is a catalog classification; it does not verify inclusion in model training or guarantee an AI citation.